Tag Archives: Impression
Making a Strong and Positive Impression Through Presentation Folders
A positive and strong impression is what you need to achieve every time you launch your marketing and promotional campaign. A strong presence and impact is what you must have in order to get the attention of your target clients and become interested in the products or services that you are offering. In most instances, impressive presentation folders and brochures that are expertly prepared can bring in more business opportunities than you can ever imagine. When properly designed and executed, these promotional materials can lead to greater business opportunities in the form of stronger business relationship with current clients and productive business relationships with new clients. It also becomes a strong leverage by your company in the face of stronger challenges being put up by the competition.
These marketing campaign materials can greatly support the company to project a positive and impressive image. Since these company materials are the show window of your company and what you can offer to your clients, it is essential that these items are carefully designed and executed so that the bottom line of your business can be achieved.
Your company’s information portfolio is generally simple yet considered a critical company asset that you can use in order to pursue a stronger relationship with clients. These company assets are indispensable tools that the company needs in order to maintain the current client base and pursue new ones.
The company portfolio are effective tools in the marketing campaign since you can use it in order to project an image of a focused and organized, professional and competent business interest. This is akin to promoting professionalism and positive company image through properly dressed staff. In the same token, you can project a positive image and impress upon your target clients your strong points through carefully designed and well executed marketing and promotional assets.
Here are some of the tried and tested design ideas which your company can adopt in your marketing and promotional items.
Large Format Informational Portfolios
The overall concept in the design and development of the company’s promotional portfolios is to make the elements or variables come out bigger than life. The overall intention is to impress and such objective is achieved through sheer size. This means that you are going to use printing sizes which are larger than the rest. You can also use larger graphics and images in order to deliver a strong statement to your target clients.
Insert business card inside the company portfolio
You can provide special slots inside the company portfolio so that you can furnish your clients with your business cards along with the other promotional materials that are inside the portfolio. It is one good way to meet the call to action that you require from your campaign materials.
By providing your clients with your business cards, you are in effect marking your business territory and the business cards shall help clients match and associate your company with the attractive business portfolio that you provide to them. This is particularly important if you are dealing with corporate accounts which calls for a more dedicated and personalized business interaction and coordination.
Chuck R. Stewart recently printed brochures explaining the process his business will do for a client. He had presentation folders for a meeting with a very important client.
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5 tips To Make a Killer First Impression – Personality Development & English lessons by Niharika
5 tips To Make a Killer First Impression – personality Development & English lessons by Niharika
Most people will judge you within the first few seconds of meeting you and their view will most likely never change. Making a good first impression is utmost important, because you only get one chance at it.
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your attitude, your mannerisms, and how you are dressed.
So, whether they are in your career or social life, it’s important to know how to create a good first impression. This lesson by Niharika provides some useful tips to help you do this.
1. Set an intention.
The most important thing to do for giving a good impression is to set your intention. This is especially important before any kind of big event where you would be meeting a lot of people — i.e. conferences, networking events or friend’s parties. As you get ready or when you are driving over think about what kind of people you want to meet and what kind of interactions you want to have. This can be an incredibly grounding experience and works very well to focus on what kind of energy you want to have for your event.
2. Present Yourself Appropriately
Of course physical appearance matters. The person you are meeting for the first time does not know you and your appearance is usually the first clue he or she has to go on.
But it certainly does not mean you need to look like a model to create a strong and positive first impression.
The key to a good impression is to present yourself appropriately.
They say a picture is worth a thousand words, and so the “picture” you first present says much about you to the person you are meeting. Is your appearance saying the right things to help create the right first impression?
Start with the way you dress. What is the appropriate dress for the meeting or occasion? In a business setting, what is the appropriate business attire? Suit, blazer, casual? And ask yourself what the person you’ll be meeting is likely to wear — if your contact is in advertising or the music industry, a pinstripe business suit may not strike the right note!
For business and social meetings, appropriate dress also varies between countries and cultures, so it’s something that you should pay particular attention to when in an unfamiliar setting or country. Make sure you know the traditions and norms.
And what about your grooming? Clean and tidy appearance is appropriate for most business and social occasions. A good haircut or shave. Clean and tidy clothes. Neat and tidy make up. Make sure your grooming is appropriate and helps make you feel “the part”.
Appropriate dressing and grooming help make a good first impression and also help you feel “the part”, and so feel more calm and confident. Add all of this up and you are well on your way to creating a good first impression.
3. Be Open and Confident
When it comes to making the first impression, body language as well as appearance speaks much louder than words.
Use your body language to project appropriate confidence and self-assurance. Stand tall, smile (of course), make eye contact, greet with a firm handshake. All of this will help you project confidence and encourage both you and the other person to feel better at ease.
Almost everyone gets a little nervous when meeting someone for the first time, which can lead to nervous habits or sweaty palms. By being aware of your nervous habits, you can try to keep them in check. And controlling a nervous jitter or a nervous laugh will give you confidence and help the other person feel at ease.
4. Be Courteous and Attentive
It goes without saying that good manners and polite, attentive and courteous behavior help make a good first impression. In fact, anything less can ruin the one chance you have at making that first impression. So be on your best behavior!
One modern manner worth mentioning is “turn off your mobile phone”. What first impression will you create if you are already speaking to someone other than the person you are meeting for the first time? Your new acquaintance deserves 100% of your attention. Anything less and you’ll create a less than good first impression.
5. Close on a good note.
Keep them wanting more. Show that you had a really good time and would like to see them again. Maybe even text them saying so when you get home. People on a first date not only want to have a good time, but they want to know that you did as well. They want that reassurance. Don’t be over clingy though!
Enjoy the lesson!
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