Tag Archives: Positive
How To Create A Positive Shopping Experience For Customers
For most businesses, developing a positive customer experience is directly related to their future stream of revenues. Highly satisfied customers can help a business create more personalized relations in the aim of driving repeat business. However, to achieve that as a business owner, you need to create a positive image of your products and services so that your customers become emotionally associated to your business.
Marketing researchers suggest that emotional associations are created either through direct experience, where customers experience a firm’s products or services, or through a web environment that creates indirect associations.
In particular:
Direct customer experience is extremely important, particularly if you plan to reach repeat customers. Customers need the personal contact, seek for personal interaction and are willing to do business with you if they feel appreciated and highly valued.
On the other hand, it is hard to use a website as a means to brand your product or services. You have to be really talented to reflect your company’s culture on a well-structured website so that you manage to turn customer experience into a favorable one, where your customers will be able to gather information about your business simply and quickly.
By enabling your customers to effortlessly navigate through the products or services of their interest, you automatically create high visibility for your products and you enhance the chances of creating emotional associations as well. Besides, if you choose the right words to describe your products, the right pictures to attract your customers’ attention, and the right graphics to make your website more attractive, you may create emotional associations with them, even if personal contact is missing.
Whether established directly or indirectly, emotional associations are important when used to brand your firm’s products or services. But, you have to make sure that they reflect the same qualities that drive your business. Customers are sensitive and able to understand if your business works in harmony to provide a hassle-free shopping experience. This is why you need to think what your customers think when they walk in your store’s door or when they visit your webpage. You need to put yourself in their shoes when they call your business or send an email. If you ask yourself these simple questions, you will be able to feel what your customers feel when they interact with your business. In other words, you need to brainstorm and become your own customer to improve possible areas that need improvement so that customer experience is really unique and unforgettable.
Another important consideration that often inhibits positive customer experience is not having good ‘radar’ for your customers. This may create huge barriers in your interactions with them because you won’t be able to recognize their wants and, inevitably, you won’t be able to satisfy their needs.
In conclusion, positive customer experience is the lifeblood of any business. Satisfied customers can turn into loyal advocates of your business and increase your sales revenues through word of mouth advertisement in no time. To achieve that you need to develop direct or indirect emotional associations with your customers and be able to ‘read’ their wants to satisfy their needs.
Christina Pomoni has acquired her MBA Finance from the American College of Greece. Her advanced familiarity with financial statement analysis, capital budgeting and market research has been acquired through her professional career at high-esteemed organizations. Besides, having lived at Chicago, IL, Boca Raton, FL and Paris, France has helped her, not only to be a successful professional, but mostly to see life under a more creative and innovative perspective.
Since 2005, Christina provides high quality writing services to Helium.com where she is also appointed as a Channel Steward of Economic Values (http://www.helium.com/users/edit_show/279681). Besides, she contributes her knowledge and expertise to several websites and research companies. Her areas of specialization are Business, Finance & Investment, Society, Politics & Culture. She also has a very good knowledge of Entertainment, Health & Fitness and Computers & Technology.
Christina recently launched her own writing company (http://analysiswriting.com).
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Positive Affirmations – The Power of Your Words
You use positive affirmations to help you to achieve your goals. And fundamentally, positive affirmations are just words but it is the way in which you combine those words and the actual words that you use in creating your affirmations that mean the difference between succeeding in achieving your goals or failing.
The words you use, both spoken and unspoken, literally control the results you achieve in your life. As Bill Bartmann said:
“The words that we use to describe the thing we want predicates more often than not our own success or own failure.”
Yet, far too many people do not pay attention to the words they use to describe themselves far less the words they use to describe what they desire. In many cases the words that people use to describe themselves are often negative and erode their self-esteem making it even more challenging to achieve the results that they desire. As Gloria Steinem said:
“Self-esteem isn’t everything; it’s just that there’s nothing without it.”
They then compound matters by describing what they want as a goal. Now some individuals are very clear about what a goal is and what the term goal means to them. They are also very confident about achieving the goals that they set. However, there are others to whom the word goal actually has negative connotations.
To this group of individuals a goal is something which is generally beyond their reach. It’s something they aspire to but deep down inside they do not expect to achieve it. So they set a goal and they fulfil their prophecy that they will not achieve it. In other words they self-sabotage their attempts to accomplish their goal. It then becomes one more on a long list of goals set but not achieved.
So the next time they set a goal their sub-conscious mind checks their personal history of goal setting and goal achievement, sees that the norm is that majority of goals set are not achieved and so again sabotages the individual’s effort to achieve this new goal as well. A pattern is established and failing to achieve your goals becomes a habit because the sub-conscious mind resists change. It doesn’t like to upset the status quo.
Maybe this has happened to you and if not to you personally, you can probably think of someone to whom this happens time and time again. They set goals and are very enthusiastic for a while but before long the goal is abandoned. They don’t even go the distance in their attempt to achieve their goal. Or they repeatedly lament about the number of projects they start but don’t finish.
If you do fall into this category and you’re using positive affirmations with respect to “goals” you’re aiming to achieve, then it’s likely that you will be disappointed.
There are several different ways to overcome this problem. Bill Bartmann suggests that instead of setting goals you make a promise. Now, admittedly, some people are just as bad at keeping their promises but, generally, when someone makes a promise it is a serious commitment. To some individuals a promise is almost sacred. They would rather die than break a promise.
If you fall into this latter category then you know that when you make a promise that:
1. You don’t do so lightly, and
2. You do everything in your power to fulfil your promise.
As a result, you know and those close to you know that even if you don’t fulfil your promise that you would have done all that you could to carry out your promise and that nothing more could realistically be asked of you. However, because you pull the stops out when you do make a promise your track record for fulfilling your promises is high.
Thus, when your sub-conscious mind learns that you’ve made a new promise. It sends out the red alert. And it starts to work flat out, working with you rather than against you, to help you achieve your goal and manifest your promise or positive affirmation.
For a complete system to help you create empowering affirmations and then transform those positive affirmations into a powerful medium that will super-charge the effectiveness of your affirmations visit: http://www.CreateYourMindMovies.com
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The Best Career Advice Would Include Learning How to Project a Positive Attitude
Everyone wants to get their dream job and most people are quite nervous when they go in for the interview. Some of them choke, and say the wrong thing, and their chances of their once-in-a-lifetime dream are dashed. After all, you can have the best resume in the world but if the human resource director that is interviewing you thinks that you’re somewhat weird or you have personality issues they are not going to overlook all that and hire you anyway.
This is why I often recommend, and I believe this is some of the best career by that anyone could ever give. You need to learn how to have a good attitude during conversations, not let things get to you personally, and project a positive attitude wherever you go. A company wants to hire people that will get along with all the other workers, someone that will fit good on their team, and yes, someone that has all the proper qualifications.
Now, assuming that you already have the qualifications and a resume to back it up, it’s time that you work on your positive attitude. There are a number of ways to do this but the best thing you can do is get out in the real world and socialize. Far too many people these days spend all their time online and very little time meeting people out in the real world.
One great thing that people can do to maintain a positive attitude and get used to dealing with all types of people is to go with volunteer for a local nonprofit group. By the way that also looks very good on your resume because you are helping out the community and most corporations like to see community spirit. I sure hope you will consider all this and I hope you do get that dream job you’ve always wanted.
Lance Winslow is a retired franchisor – Lance Winslow’s Bio. Lance Winslow is formerly the CEO of WashGuys family of franchises for instance one of Lance Winslow’s favorite companies on the team; http://www.windowwashguys.com/links.shtml.
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Positive Psychology – What Makes People Happy is Pleasure
Smart Alek: I have been working very hard lately. Soon I will have my great reward.
Aleks Psych: What will that be?
Smart Alek: I will never work again.
Aleks Psych: What will you do if you do not work?
Smart Alek: What else, expect everyone else to look after me and vehemently complain if they try to stop! Their frustration and pain will be my ultimate pleasure.
All positive psychology practitioners agree that one crucial aspect in the psychology of what makes people happy is the development of pleasure. The seeking of pleasure underlines everything that we do. Even when we decide to do an activity that we know will not be pleasurable in the short term, we do it in the hope of it leading to an eventual outcome that will be pleasurable.
The research into how to become a happy person has shown that the pleasurable feelings and things that make people happy in the short term are not the most important factors in living a fulfilling life. Having a life filled only with pleasurable activities will not sustain most people as we need to have a greater sense of purpose that is effortful and aimed at benefiting others. I will address these issues in other articles. However, becoming a martyr is not how to become a happy person either. A life with little to no pleasure will lead to burn out.
When it comes to the psychology of happiness, learning how to become a happy person requires you to understand and develop the activities that you find the most pleasurable and know how to use them in order to increase the quality of your life. I have broken up the pleasurable things that make people happy into 2 categories, they are Regular Pleasures and Reward Pleasures. In daily life, it is important to have a few standard pleasures that are practiced regularly to make life enjoyable but in order to pull yourself towards growing as a person and achieving your greater goals, you need to create reward pleasures that you can only receive once you have earned them.
One of the flaws in the common psychology of what makes people happy in modern life, is many people are so used to immediate gratification that they will never obtain the full pleasurable feeling that comes from a reward that they have worked to earn. Compared to previous generations, luxury item debts are ludicrously high, and yet current generations are not happier. That is because the novelty of a fancy toy or experience that you did not work hard to obtain wears off quite quickly. You can not live a non challenging lifestyle and expect to feel intense pleasure. However, if your toy or experience is an honest and fair reward based on what you have accomplished, the potential pleasure of that reward once obtained is considerably greater.
When I decided to become a life skill coach and began work on my coaching program ‘Fulfilling Happiness’ one thing I really wanted was a motorcycle. However, I did not buy one. Instead I decided to make it my reward for when the program is completed. I can afford a motorcycle, especially when considering all I am seeking is an older bike that I can learn on. But I knew if I bought one, I would spend too much time on it learning and it would distract me from a more important and meaningful goal. That is why at the time of this article, I am still without a motorcycle as ‘Fulfilling Happiness’ is almost, but not quite complete. But that is ok, because in a short time it will be complete, and I will savour every moment of my sweet 100% deserved, completely guilt-free ride.
Positive Psychology: What makes people happy? Exercise: Write out a list of your current regular pleasures. (E.g. TV shows, social engagements, sports, reading, hobbies, creative pursuits etc) in your life and your larger pleasures (E.g. New products, holidays, special events etc). Then rank your regular pleasures in order of importance and plan how you could increase the time you spend on your favourites and decrease the time spent on ones that are not that enjoyable. With your larger pleasures, write down what important activities you need to accomplish first (and within what time frame) before rewarding yourself with them.
Aleks Srbinoski is a Clinical and Coaching Psychologist, Company Consultant, Creative Writer and Author, Humorist and Inspirational Motivational Speaker.
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Practicing Daily Positive Affirmations – Wash Your Mouth Out With Soap!
Actually, I’m not recommending that when practicing daily positive affirmations that you need to literally wash your mouth out with soap – I’m just using the expression figuratively. Allow me to explain further.
You’ve probably heard the expression used when someone, usually a child, is overhead uttering profanity. And the reason why I’m using the expression here is because so many times people tell me that they are practicing daily positive affirmations but 99% of what comes out of their mouth is negative.
If you have a conversation with these individuals they are constantly putting themselves down and saying what they aren’t good at. They are quick to list their faults and quick at identifying what’s wrong with their lives.
What they don’t seem to realise is that every time they put themselves down or ‘highlight’ what they don’t like about their life, they are affirming what they don’t want in their lives. And they are negating any of the positive effects of their practice of positive affirmations.
“You will never, ever amass enough power to accomplish your goals and your dreams if you are constantly weakening yourself.”
James Arthur Ray, Author of “Harmonic Wealth”
Plus, when you listen to these individuals, their negative self-talk is always done in a very matter-of-fact manner because it’s what they truly believe about themselves. But when they say their positive affirmations you can bet that same degree of matter-of-factness is most definitely absent. So they sabotage their efforts to create positive change in two ways:
1. They don’t clean up their act regarding their self-talk, and
2. They do not fully commit to their positive affirmations.
With respect to the latter when you practice your affirmations you have to practice them as though they are completely true even though they may not be as yet. Now I can sense that you have doubts about this. Then understand this – the negative things you say about yourself may be true now but were not always the case. You developed limiting beliefs and practiced negative affirmations for so long that they become fact.
The actor Cary Grant said,
“I pretended to be somebody I wanted to be until finally I became that person. Or he became me.”
And he also said,
“Everyone wants to be Cary Grant. Even I want to be Cary Grant.”
In other words he was practicing a role that he wanted, enjoyed and liked. You can do the same. You are the director and leading actor in this movie which, incidentally, is called “This is Your Life”.
I can hear you say,
“But the fact is…”
Forget the facts! As Patricia Shambrook said,
“Don’t give me the facts, give me the truth. The facts are always changing.”
And the truth is you were born as close to perfection as anything can be. The majority of your limiting and negative beliefs were learnt and they were ingrained into you through repetition.
It’s time for change.
You can re-program your mind for the life you desire. And ironically, you can achieve this through repetition as well but the through the repetition of what you want.
And so you have to stay in character. You can’t practice daily positive affirmations at a set time of day and then for the rest of the day trash yourself with your negative self-talk.
But you may have to take baby steps. For instance, if you say to yourself “I’m hopeless at managing money” you may want to practice saying “I’m getting better at managing money” until you feel confident enough to practice the affirmation “I’m an excellent money manager”.
It is not expected that you monitor your thoughts and self-talk every moment of the day but do regularly check in to what you’re saying. You can also ask your close friends to help you with this exercise and a coach will certainly pick up on any negative self-talk because it’s amazing at how oblivious some people can be to this. And, if all else fails, keep a bar of soap handy for when you hear that trashy, profane negative self-talk coming from your mouth.
And if washing your mouth out with soap is a tad too extreme then I’d like to recommend something far more enjoyable to help you stay on track with your practice of daily positive affirmations Visit http://www.CreateYourMindMovies.com for a wealth of resources that will help make practicing affirmations effortless and fun.
Positive Attitude – Easy Ways For Easier Lives
There are people who would rather hold the negative attitude than a positive one, but as the world is changing the people are also changing; some are getting darker, some are getting brighter. With being more positive you can totally change your life’s direction to the white side which will in turn cause other people to respond more positively to you because you feel good about whatever they say. You can have the ability to change the others positively as well!
First lets see the difference between positive and negative attitudes.
Negative: I will fail 100%.
Positive: I am sure that I won!
How can I create the positive attitude?
Everything valuable in the world takes a bit work, and so does replacing positiveness with negativeness in your minds. You can start to shift your attitude by changing the unconscious thinking. Every time a negative thought comes in your mind, change it into positive. Of course it is not easy because negative thoughts come all the time, but you can change this as well because its you and YOUR MIND which is creating the negative thoughts.
There are many ways to destroy a negative attitude…
– By thinking positively of course… which means that you should expect the best, be optimistic, choose to win, choose to be happy, be motivated, always try harder, look for solutions, believe in yourself, be confident, see the failures as opportunities to learn and succeed.
What do I get by holding a strong positive attitude?
– There are many advantages if you hold the positive attitude such as: success, happiness, feel of better health, wealth, getting less stress, having more confidence, feeling that everything is possible, never giving up, etc.
Now take CONTROL of your MIND and shift your ATTITUDE and start creating glorious results.
“Everything at the beginning is without colors, it is your attitude which paints it brighter or darker.”
My name is HyunSoung Kim, I am student in International Baccalaureate (IB). When I grow up I will be an actor and positive psychologist. If you have any problems or questions about your life, future and frustrations please feel free to ask me by sending an e-mail to kim_h_soung@hotmail.com.
Positive Thinking – The Power of the Human Mind
The power of the human mind has been regarded as one of the most powerful in our universe. Just like what most people say, it’s always mind over matter. Just think and it will happen – think positive and everything will be alright. It’s the same as waking up at the wrong side of the bed, and the whole day follows along with it – you being irritated, angry, tired and every negative feeling or situation. But by waking up at the right side of the bed, you end up being productive in work, feeling good about yourself…and everything else. Being optimistic may prove to be very beneficial in our day-to-day lives. It’s thinking that it will be like this and it will be – the Law of Attraction. But this power can also be destructive for us. But exactly how can this be possible? It’s the moment when you become pessimistic.
The Law of Attraction has had many followers and critics over the past years. But what is it? It’s simply saying that you should know what you want, think about it, ask for it, and eventually you will get it. Its roots say that it was from Quantum Physics, and has been popularized by a film in 2006 “The Secret” which was then made into a book. When you think about it for a second, it’s actually making the power of the human mind work its wonders. The Law of Attraction is the power that we all have in our minds – something that we have been using for our whole lives. Have you ever stopped and thought that, “Yeah, it’s a lucky day for me,” and all the things that had happened to you that day were indeed a stroke of luck? Maybe it is, but it’s actually you who put yourself into it. You thought of it – you activated the whole universe to support you into making it a reality. It’s the same when you were wearing that new pair of white pants and some guy splashed coffee on you – and the list goes on that seemingly unlucky day. Why did it happen? Because you started to think that, “oh damn, I guess it isn’t my day today.”
A number of people have adapted this Law of Attraction by putting it into different schools of thoughts & books and areas of studies, such as Napeleon Hill’s “Think and Grow Rich” and even in Theosophy, but all of them come to one point: positive thinking. Though it also received a number of critiques across the world saying that if you just need to know what you want, visualize it et al, then why are there still poverty and suffering in the world? Maybe because, for example, those people who are stuck in poverty had always thought that they will be poor forever – they do not exert any effort. They do not even think that it will be good in the future – they use the power of the human mind in a different way – in an awful way into thinking that there is nothing for them in the future. But you have your choice as you read this – and it would be a great way to now stop, think and visualize of the positive things, for your good and the goodness of the whole society.
Ready to unlock the secrets of controlling your Human Mind to improve your life? I reveal all the secrets you will need to know at http://www.secretofmindpower.com
Hiring a Handyman Can Have Several Positive Effects
Everything you can buy has its up sides and its downsides. Whether that’s hiring someone to do a job for you, or purchasing a new car, nothing is perfect. Things can go wrong in homes, whether it is a tree falling on your roof or your bathroom getting flooded and having to be remodeled. For all of these problems that may occur, a Fox Valley handyman would do the job perfectly. Sometimes the job needs more specialty work, such as renovating a bathroom, in which case Fox Valley bathroom remodeling can do the job better than your average Joe.
It is very important to have someone around who can fix a sink, re-wallpaper a room or just pick up some sticks around the home. If you are a single parent, hiring someone to do these jobs would be very wise and a good investment of your time. Since you may not always be home when you need to, you can give this person a call in case something in your household goes awry. This will prevent further damage because the job will get fixed before any more damage can occur. Even if you have someone that is already at the house frequently who could do these jobs, they may not be the most proficient. Some people aren’t gifted with skills to use a hammer or any other tool that is necessary to handle the job. If you are always gone all the time and the person who is occupying your home does not possess the skills to do these jobs, hiring someone to do them for you is a wise investment.
When you purchase a home, things may seem perfect to you. Especially if you want things to work out with the home, you may find yourself trying to find the good in all things that you see in the house. Although this is completely natural, it may hinder your decision so that you may not make the best choice when it comes to choosing the right home. If you accidentally make this mistake, there are ways that you can alter your home or any specific room so that in case you don’t absolutely love one part of your home, you don’t have to live with it. A place in your home that often needs change is the lavatory because it is a place that people visit every day they live in the house.
The next time you encounter a problem in your home, don’t worry too much about it, there are many ways to fix it so you aren’t stuck with the problem the rest of the time you live there. Hiring someone to do the job for you can have many benefits whether it is a better looking home or someone who can fix whatever small job needs to be done. Before you go out trying to find a new home, think about your options before you make any big changes and spend money that doesn’t need to be spent.
Chuck R. Stewart has been interviewing fox valley handyman companies to do some work on his inlaws home. He selected fox valley bathroom remodeling to add a small bathroom.
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Glucosamine With Chondroitin Demonstrates Very Positive Effects on Arthritis Pain
Because most medications for arthritis only address one or two of it’s myriad of symptoms, medical researchers have been continuously testing substances that will prove to provide a whole range of benefits to those who suffer from this debilitating condition. One substance that has been recently discovered and constantly tested against osteoarthritis is glucosamine. The results of these studies have indicated that glucosamine is indeed effective not only in providing pain relief to arthritic individuals but addresses the condition right where it matters the most, the affected joint itself.
Glucosamine is an amino sugar, a building block for the synthesis of various proteins and lipids. Most commercial glucosamine products harvest this substance from the exoskeleton of crustaceans (shellfish) though there are some brands that get their glucosamine from fermented wheat or corn. The human body uses glucosamine as a building block of proteoglycans, which in turn is used in the synthesis of cartilage, a type of connective tissue found in several parts of the body. In joints, cartilage cushions the bones rubbing against its each other, thereby facilitating pain-free body movements. This particular function subjects the cartilage to constant wear and tear, leading to the constant need for regular replenishment. There are also enzymes that break down cartilage so the body can synthesize new ones.
In osteoarthritis patients, cartilage has degenerated because the human body can no longer produce enough building blocks for its replenishment. Osteoarthritis can be brought about by joint trauma (sprained ankle, old football injury to the knee), diseases, or by simple aging. The fluid that acts as a lubricant in joints can also dry up, leading to the painful bone on bone contact. This also leads to inflammation and swelling in the affected joints, a clear manifestation of arthritis.
The studies mentioned have shown that glucosamine is effective in reducing the pain associated with arthritis, particularly its most common form-osteoarthritis. Pain relief is achieved by reducing the swelling and inflammation of the joints. Because the substance is used in synthesizing cartilage, glucosamine products can assist rebuilding cartilage. This gives arthritic individuals the opportunity to regain mobility and enjoy an enhanced quality of life previously hindered by this potentially debilitating condition. What’s more, the substance is also capable to blocking the action of enzymes that break down cartilage. With these effects, it is no wonder that a lot of researchers and physicians are recognizing the benefits of prescribing glucosamine to individuals suffering from arthritis. Another substance, chondroitin, is often paired with glucosamine to achieve maximum benefits on rehabilitating the affected joints. This is because chondroitin enhances the production of synovial fluid, which lubricates the entire joint area and facilitates body movements.
Of course, dealing with arthritis takes more than just the intake of supplements. Arthritic individuals need to implement a moderate exercise regimen that will prevent stiffness in joints. Simple walks can strengthen knee and hip muscles, providing stability to the joint. Proper diet is also important. Shedding unwanted pounds just lightens the load where it hurts most, knees and hips.
Selecting a product can be over whelming. There are literally thousands of choices. Personally, I’d stick with liquid formulations. Look for products with a long history, lots of feedback from users, and cost per day dosing you can live with. One such product you can start with is Synflex Liquid Glucosamne. This formula has been around nearly a decade, boasting sales of nearly a million bottles worldwide. Synflex offers 3 variations, Original Synflex (apple flavor), Syn-flex 1500 (orange), and Synflex for Pets (beef). Their 8 oz. bottle yields a 32 day supply, bringing the daily cost well under a dollar per daily dose.
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Brand Image – Creating Positive Brand Image
Your corporate brand is the coherent outward expression or your company’s mission statement, business strategy and activities. Basically, in the public mind you are as you act and the most carefully created marketing strategy in the world will not be enough to overcome bad image if the public sees you acting irresponsibly or recklessly. Since the perception of your brand has direct correlation to public confidence and thereby to profits, careful stewardship of the brand image is highly recommended. But if your corporate brand comes from all of these different strands of business activity, how do you create positive brand image? Further, how do you create an image that inspires confidence in your specific consumer group?
The first thing to understand is that you cannot apply corporate brand like a veneer over the top of your organization. The public’s perception will come from every interaction your company has, from news stories, from charity events, from sponsorships and from your employee’s public behavior. If the brand is simple as a marketing slogan then it will not come through and you will have spent a great deal of money on creating empty words. Your brand is an already existing entity. The employment marketing techniques can simply help you give the brand focus and an easily remembered slogan.
If your corporate brand comes from the already existing paradigms within your company then to ensure that it is positive you will need to review practices and public interactions. What you want when creating a positive brand image is to eliminate the corporate behaviors that lead to bad public perception and amplify those that give positive press. In addition amplifying good behaviors will have the benefit of energizing your employees so that they represent you well in public. Once you have identified the positive traits already existing in your company you can concentrate on adding those features that you think are needed to fill out the positive corporate brand. It is a prime example of how the old adage about beauty only being skin deep applies in the corporate world.
After all the procedures and behaviors are in place and working well it will be an easy matter for your marketing department to ‘package’ them into a brand statement. When the corporate slogan matches the brand as the public perceives it you will have a successful and positive corporate brand image.
Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions – Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.
