You do not need to spend a large amount of money to promote your company, a little goes along way when it comes to promotional pencils.

There are many other promotional items like mugs, T-shirts, bags etc. But among them the humble pencils is possibly one of the best ways to market your business.

1. It is small, weightless, and sleek.

2. Always finds a small place in the pockets of every professional.

They are a good marketing strategy to advertise your business .Your logo or brand name can be easily imprinted. When one of your valued customers receives your giveaway, from the very moment they also start to serve you actively by promoting and advertising your brand, because they make their appearance everywhere. On the other hand consider the mug most of the times they remain in the same place, a passive product.

Choosing a good pencil either the usual everyday wooden one or a more stylish retractable version will ensure that your brand name or product gets reflected in a positive manner. When you decided to give these handy products away then one can say that it is an economical alternative to any other advertising and ensures that you get profit in your business. One major advantage over some traditional advertising method is that you can choose the target public so that you can save money, but this is not the case of traditional advertising.

As already said there are a wide variety of different products to choose from but among them pencils are a good choice. They find their use from hotels and banks to shops and airports. Even a child uses one. They are used almost in every area .For instance a person sitting in front of computer for the whole day also needs a writing implement for a variety of reasons (example: making notes, noting down address etc ) So there is no doubt you can use these as a tool for promoting your business.

Using them as a marketing strategy results only in positive things, it is simple to pack and despatch through the post, or just put them into an envelope and ship them. Even for trade shows they can be used as they are small and a huge number can be stored in a small place or they can be carried to the exhibition halls with ease. Booth sizes within trade shows are minimal allowing for more trade people to attend. Promotional pencils are simple to display and exhibit and won’t take up too much space.

Moreover your potential client is going to be happy with a free useful product which is going to easily slip into his or her pocket or into their bag. Because the product is lightweight and easy to carry around it is sure to come into use throughout the day. If you have attended a trade show previously than you would have, not doubt, been asked to fill out forms and questionnaires as you move from booth to booth, so giving these useful items out during a trade show will ensure you that your brand name is getting promoted which also encourages new potential customers to become an actual customer.