A very simple definition of Spam is unwanted junk e-mail. We all get it and we all hate it. Let us take a look at the fine line that sometimes we all walk when it comes to marketing are business and spamming.

Interestingly enough it can be considered spamming and not just be doing it to through email marketing. If you participate in discussion forums and post your website or affiliate links in the discussion themselves often that is considered spam.

Also if you are not really participating in the discussion but are just blatantly posting advertising this is considered a form of spamming too. It is important that you read the guidelines of the various forums that you join. They all have different rules that they want you to follow.

Some will let you create a signature file where you can place a small classified ad about yourself or your product. Others just want you to create a profile on yourself and allow you to post your website address in that. This will vary from one forum to the next.

When it comes to e-mail marketing the best rule is to go for a double opt in subscribers. Using a quality auto responder such as Aweber or Get Response will help you do this.

A person has to fill out a form and submit it, than they have to click on a link in an e-mail sent to them from the auto responder confirming that they do in fact want to receive e-mail from you. By doing both of these acts they are considered to be double opting in.

If you purchase leads you need to be cautious that they are in fact to people who want to hear from you. For this reason it is always a good idea to use the auto responder supplied by the company you are buying the leads from. This way there will always be a record of the IP address to which they subscribe to and you are off the hook if there is a spam complaint.

One final thing that is important to do is to mail your list on a regular basis, so they get used to hearing from you. Many people will surf the Internet subscribing to things and then forget that they have actually done that. If they do not here from you for a couple months and then they hear from you three times in one week they may feel like they are being spammed.

These are a few tips that you can follow to be sure you are not spamming anyone when you are building your Internet marketing business.

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