Mindset Over Matter

Anyone who is in business for themselves starts every day with a list of problems to be solved. If it’s not problems, it’s projects that need to get done on the task list that never ends. Sometimes it’s easy to become overwhelmed and frustrated by a seemingly endless list of things that demand your personal and immediate attention. When overwhelm takes place, it’s easy to think about maybe just giving up – throwing in the towel and calling it quits. Unfortunately, some small business people actually take that drastic step. They shut the doors, shutter the windows and walk away, back to their corporate cubicle that they don’t really like anyway.

The truth is that this endless list of things that needs to be accomplished is really your freedom. Nobody makes the self-employed entrepreneur do anything. One of the joys of being your own boss is the ability to control your own schedule, and to determine how your most precious resource-time freedom-will be spent. Instead of shirking away from the list and complaining about its length and complexity, the self-employed entrepreneur should embrace it, as the template for personal freedom.

This is where the topic of mindset comes into play. Mindset is simply how we tend to think about things. And think is the operative word there. Nobody forces your mindset on you. You can change your mindset of your own free will, turn it from negative to positive in an instant. It’s purely a matter of focus, and perspective.

The key is to continually reaffirm to yourself the reasons you do what you do, and why you do it. By focusing your mindset on the positive aspects your life, it will improve automatically. The difference between having a miserable day and having an outstanding day is simply a matter of mindset-of conscious thought and free will.

The lesson here is not to be overwhelmed. The lesson is also not to get frustrated to the point where you feel as though you are a prisoner of your own creation. The matters that you address on a daily, weekly, monthly or yearly basis are the very things that enable you to be free. By the way, if you work for another company, maybe it’s time to think about an alternative. Because if you are an employee, your daily task list is not your own. You’re at the mercy of someone else.

Remember-it’s mindset over matter. You are whoever you want to be.

David Allinson is the president and owner of Allinson Master Marketing Inc. David is an online business and lifestyle coach. He specializes in both online and offline marketing for the MLM, direct sales, and network marketing industries. He actively promotes and teaches others the value and benefit of Attraction Marketing – which simply put, means – be the “wizard”, and give without want while being the leader people are seeking and they will ultimately flock to you and your opportunity!


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