If your company has been losing a number of your best employees and at such a fast rate then you should be looking for signs of a possible negative corporate image. Losing your employees and a declining number of customers are red flags all over signifying an image problem. If this continues and you aren’t doing anything positive to turn your reputation around, then you are in for a greater problem.

This isn’t just about your image about how to keep your employees and about how to improve the number of your customers. A negative corporate image will bleed your resources dry in the long run. Think about it, if your employee leaves, then you must train new ones to take their place. New employees mean, lesser productivity as they try to learn the ropes of the business. Lesser productivity will cause impatience in your customers because they want their goods and they want it now. When the customers aren’t satisfied, they take their business from you and look for another company that can offer then a much better service. Then ultimately, your bottom line suffers.

What you must do is identify what the root of the problem is. For example the fast turnover of your employees. Although this is not always the problem, but for the sake of discussion this is what you are facing now. What is causing them to leave? Have you had a dialogue with your employees and genuinely asked how they are feeling as they work with you? What company policy are they griping about? Answers to questions like these will make you see what is making them leave. Instead of burying the issue under the ground, face it head on and look for ways to address the root of the problem. Be careful that you are not just applying a band-aid first aid treatment but you should find ways to clean up the wound and heal it, so to speak. Damage control shouldn’t be the most important thing in this issue but creating policies to change those which are not working anymore.

It is imperative that not only the upper level management is aware of the changes that the company is doing to address the need for a positive corporate image. This would have to be team work and everybody must be on the same page. Having a dialogue with the rank in file and explaining the steps towards a common direction would always be recommendable.

The same policies will affect not only the lower ranking employees but also the top level managers as well. If the company uses the same yardstick to measure both levels, then it helps in projecting an image of fairness and reliability. After all, what one level does will greatly affect everybody else because they should be working for the same common goal.

If the company makes its employees know that businesses will be dealt with in a transparent manner, then you are telling everybody that trustworthy and reliable.Once the problem is addressed from the inside, then projecting a positive corporate image is but a natural consequence.

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