Tag Archives: Business
Creating A Positive Business Reputation
When you start a business it is important that you understand all of the different ways that you are going to have to manage that business. There are many people that do not understand the importance of reputation management.
More than likely, you will wish that you had a reputation management team at least once throughout the time that you own a business. For many businesses you are going to use your reputation management team many more times than once.
Reputation management seems to have a negative connotation in our society today. This team that you have do your reputation management is not going to deal solely with problems that arise out of your poor performance or mismanagement.
If you know that you are going to be using a reputation management team often you want to make sure that you know how this sector of your business will work. You can either outsource your team or you can hire individuals in house to take care of this area of your company.
More than likely you will have many different areas in which you can use your reputation management team. Understanding what these areas are and when they might occur will help you have a better understanding of what type of team you should have for your business.
The first issue that you may have to deal with is logo infringement. When a company starts to use your logo or a logo that is extremely similar to yours and this infringement is detrimental to your company you will need someone to handle the issue.
Although you may have to utilize a legal team to ensure the other company does not use your logo again, the reputation management team can take care of the detrimental effects of the process. This way, your company will not continually suffer negative repercussions.
The internet has also started to add a new twist to reputation management. When you are bidding on pay per click terms, and you find that someone is outbidding you on your trademarked term you have the right to have them removed.
You can lose a lot of business to other people on the internet if they are bidding on your trademark. The other company will be benefitting from the hard work you put in to make your trademark recognizable to consumers.
The internet has also provided customers the ability to start social networking groups about companies. This can either be a very positive experience for the company or it can be a very negative experience.
You have to make sure that you understand what is being said about your company and how you are going to deal with it. If there are negative groups out there about your product you will need someone to take care of the hit to your image.
There are also a lot of different forums on which people can provide feedback about products. If your product is having a problem that is reoccurring people will be able to make this problem more visible than ever.
When you understand what is being said you will be able to make changes in your company that can address widespread problems. As you take these actions you want to make sure that you have someone that can make these actions known to the public.
Addressing the issues and dealing with them in a professional manner will help your image with your consumers. You reputation management team should not only help you find what is being said but should also help you addressing the problems.
The flip side to this is very positive. If something that is positive is continually being brought up in forums or online in social networks, you want to make sure that you capitalize on these positive aspects of your product or company.
By focusing on what the public says you may find things that your product or company does well that you never imagined. This will help you increase the positive material that is circulating the public sphere concerning your product.
Having a company blog is a great way to manage your reputation. There will be many people that will blog about your company in a negative light and in a positive light and everyone should have an official blog of yours to refer to.
The more that you update your blog the more informative it will be. Taking the time to update a blog can be time consuming and frustrating, you may want to have your reputation management team take over this responsibility.
Jack R. Landry has worked in online marketing for the last 10 years and written hundreds of articles about internet advertising and online reputation management services. He has consulted for SEO firms since 2001.
Contact Info:
Jack R. Landry
eJackRLandry@gmail.com
http://www.leadgenix.com/online-reputation-management.php
More Positive Mindset Articles
Do You Have a Positive Attitude For Your Life and Business?
I have played percussion in a military band, wrote articles for several military publications, tried my hand at business analysis and technical writing but, because of the gloomy economic indicators a couple of years back, I finally went back to school to become a nurse and entrepreneur. Through all my work experiences in life, there is one quality in every person that seems to stand out as THE most powerful characteristic for every successful person I have ever met – a positive attitude.
When I started my entrepreneurial adventures a little over a year and a half ago, I studied and read the biographies of several “business big dogs” like Tony Robbins, Jim Rohn, Donald Trump and Andrew Carnegie. In these readings, each man had a mindset that said anything was possible and that what ever came their way, they would approach the issue with a positive mental attitude and expectation.
Each of us carries certain amounts of genetic material that are the overriding essence of our character. Have a close look at your mother and father. You have some personality blend of your parents with a couple of ancestral traits thrown in. With our characteristics and childhood, we develop traits and habits that are molded by our experience and training. So, if you take a good look at the men I just mentioned and read their stories, you will find out what elements made them the persons they are and were during their time….but ultimately, it was their attitude that got them through the dark periods during their ascent to business success. How does all of the “attitude” talk relate to you?
Attitude affects every part of our life and those who understand its power will do everything they can to nurture and protect this valuable quality. Attitude is what makes the difference between an average performer and a peak performer in life. No amount of money can replace what a person like this can do for your organization. But what is a great attitude as it applies to business?
Through all my professional experience, a positive attitude is a mindset that says there will be consistent and positive outcomes to every situation and problem. In other words, someone who expects the best will always bring a good attitude to the table. Looking at each situation in life realistically and expecting the best outcome is what sets successful people apart from average Joe.
How do you encourage, nurture and protect your attitude? You can protect your attitude by working hard to truly like yourself. We all have faults about ourselves that are less than desirable but we also have traits which others find energizing and powerful. What are your positive traits? Why do you feel loved and cherished? When you look at yourself positively, you bring a spring to your attitude and others will want to be around that attitude.
As you go forward in your business, remember – people are looking at your products or services but mostly, they are looking at you and the message you bring to the table. As you work on self-development, search for books and articles that contain information which nurture this valuable quality in you. What kind of attitude do you have? Are you ready for success?
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Find More Having A Positive Attitude Articles
Creating the Mindset for Success to Grow Your Business
Deserving is an interesting concept. For some it is seen as a right and something positive. Others view it as a negative and feel guilt. When you think about deserving what are some of the thoughts you have? Do you deserve to carve out the time to grow your business? Do you deserve success?
Deserving and feeling worthy go hand in hand. They are partners. Many times people are unable to achieve long lasting success because they do not feel they earned the right. Yes! That is right. Deserving something like success can be viewed as a right.
Typically when something is a “right” then there are rules and restrictions in reference to it. As much as people claim they love their freedom, we also tend to be creatures of habit. We create beliefs and rules. Beliefs and rules can be comforting. They help to make sense of the world. You know what to expect.
There are two types of rules. One set of rules is for when you are going to do something. It is based upon allowing or giving permission. For example, at the end of the day you deserve to sit down and relax. Another set of rules is when you will not do something. This is a restriction. You will not hire an assistant to help because you feel you ought to be doing it all yourself.
When deserving, worthiness and rights are based upon negative rules, you are living life from a restrictive place. Your perception, beliefs and thoughts all focus on restriction and what you cannot do. This can be extremely stressful because the focus is to avoid breaking a rule.
On the other hand, you have the ability to reframe anything you want. Just because you have always done things a certain way does not mean you cannot change. It is so much easier to move toward a goal or challenge than it is to avoid a problem. This is similar to having an offensive or defensive way of approaching your business.
Change is necessary if you want your business to be successful. Consider replacing the word “deserving” with “choice.” When you have a choice you become empowered. The restrictions are lifted. Having a choice creates infinite possibilities. Having a choice is expansive.
When you choose to do something, you become empowered. The limitations, restrictive rules and fears are eliminated. You do not need to have approval from others when you choose your focus and priorities. You are taking responsibility for yourself and your actions.
Choice allows you to freely build you business based upon being of service to others. With choice you also create the opportunity to set boundaries and take care of yourself. Look at how you are operating your practice. Consider which changes might need to happen in order to build your business based upon a healthy, functional dynamic. Choose how you want to set the tone for your practice.
Create boundaries, self care and stepping up to opportunities for growth. Choose to do what you know works. Listen to what resonates within you. Choose to find a way to bring what you’re dreams are into your business.
Having a healthy approach to business will free up your energy as you take the steps to grow your practice. Imagine how this would change the way you do business. Envision how a potential client might become more attracted to you because you are operating your business from a place of service based upon a model of self care, clear boundaries and healthy modeling. That sounds very client attractive.
Take your practice in the direction of your dreams. Decide what you choose to change. Practice the technique of Appreciative Inquiry. This approach is based on positive change, focusing on recognition and appreciation. You focus on what you and your business are doing well, strengths, successes, values and goals. Consider these two main questions: 1) What is going well and 2) What do you want more of? When you explore the options from this perspective, you are focusing on positive change and choosing a strengths-based approach to grow your business with confidence.
Activity: Begin to explore the rules or restrictions you have in reference to deserving. Brainstorm. List everything which comes to mind. As you do so you will begin to peel away the layers and expose the underlying beliefs. These core underlying beliefs contribute to your perception about what you deserve, what you feel worthy of and what your “rights” include.
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From Loren Fogelman, the success expert, founder of Mindset for Marketing Success.
It’s All In Your Head: Easy Ways To Stay Positive And Boost Your Business
I did a lot of things over the past few years to grow and expand my business, including working for the lifestyle I want, defining my ideal clients and taking care of my physical and mental health.
Part of my mental healthcare included maintaining a positive mindset and it really made a huge difference. It cleared my head and allowed me to really focus on my business. Here are the four things I did to create a constant source of positive energy.
1.No News!
My first rule was no news, no radio and no reading the newspaper. That meant not flipping on the radio in the car. It meant not turning on the TV – even for two seconds – because it seemed like I’d always hear bad news. It’s amazing how I always manage to hear about the top news items anyway.
2.Positive Programs and Music
I made sure that I had a lot of positive audio programs and music. This can be any kind of spiritual teacher, guru, coach, leader or author who resonates with you. Buy their audio books or seminars and put them in your iPod or on your computer; rent them from the library and listen to the CDs in your car. Positive, uplifting music is good too. I, myself, like music that includes chanting, affirmations and stuff that’s just fun and fancy-free. We all have music that puts us in a good mood – so use whatever works for you.
3.Positive People
I decided I only wanted positive people around me. That meant I needed to not hang out with some of my family and friends. I worked hard to avoid energy vampires – those people who are so negative they just suck the life right out of you. To be honest, for a while I went into kind of a little cocoon. I needed to reconnect with my family and myself and be very purposeful about who I was spending my time with. Also, I attended retreats and conferences that were in a positive, spiritual realm. If that doesn’t work for you, find something related to a hobby. For example, if you’re into genealogy or you’re a stamp collector – whatever gives you energy – put yourself in those environments.
4.Community Connection
I made sure I was connected to community. This is a really big one because we tend to isolate ourselves. As entrepreneurs with our own businesses – most of us in our own homes – it’s very easy to isolate. So, find some likeminded groups, like a book club, spiritual group or volunteer activity, and attend regularly.
Taking care of oneself physically and mentally – and keeping a positive mindset – is a great way to keep yourself in the game. You’ll be amazed at the renewed motivation you have for doing the things that are not your core passion, but will make your business grow. Working from a cup overflowing helps you float through cold calls, accounting, filing, networking or any other activity that is critical to success but not always top on your list. Once the negativity is gone and you’ve got positive energy on your side, anything is possible.
Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing. Lisa has helped thousands of business owners tap into their intuition and market their businesses from the Inside Out. For 15 years she worked at Fortune 500 companies and top advertising agencies.
Lisa tells her story in her co-authored book Inspiration to Realization, available at www.ConsciousMarketing.com. Conscious Marketing also offers workshops and coaching. Visit her website for more details or call 887-771-0156.
More Positive Mindset Articles
Reworking Your Mindset To Do Business Better
Hard work may be an important part of running a business, but if you are looking to be truly successful as an entrepreneur, you need to have the right mindset. If you do not have a positive attitude, you are not going to achieve the results you want. You need to figure out what it is that you want, then be positive and go after it with the thought that it is already yours. You can go extremely far with a positive attitude, and it is important to try and keep negative thoughts from your mind, because they are only going to bring you down. Here are some ways to make sure you have the right mindset to be a successful entrepreneur:
– Negative attracts negative: If you are in a negative frame of mind, you are going to attract problems like a magnet. You need to be in a positive mindset to get ahead, and this is something you will learn as you learn about the law of attraction. Many successful people throughout the years have owed their success to using the law of attraction to attract success. Basically, if you really want something, dream it, and take the right action it is going to happen in some form or another. This involves a lot of creative visualization. Visualize it, go after it, and get it. Start out on the right track, and you will not end up like many entrepreneurs who started with problems, and were never able to get rid of them. Just remember, negative thoughts are going to attract negative energy.
– Be responsible for your business: In the end, the only person responsible for your ultimate success as an entrepreneur is yourself, so you should always be responsible about how you are running your business. Just because we are in an economic slump at the moment doesn’t mean that your business can’t still be successful, but if you don’t take responsibility for making that happen, it isn’t going to. If problems arise, find ways to solve them. Be responsible and take care of things as they arise, and you will be able to stay afloat, even during a recession.
– You WILL make mistakes: If you are not making mistakes, then you are not trying hard enough when it comes to running your business. Every entrepreneur has to make a lot of mistakes along the way. This is the best way to learn and keep moving ahead. If you do not make mistakes, how are you ever really going to learn? Take advantage of the things you learn, and you will not be bound to repeat your mistakes.
– Your business is not your whole life: Your business is important, but it should never be so important that you forget about other things in your life that are even more important. You need to take time to stop and smell the roses. Spend time with the people you love, and always take time to recharge yourself so that you have the energy and confidence to get back out there and start selling again. If things don’t always work, don’t stress. It happens. Just look ahead, and make sure that you find an equal balance between your business and your personal life.
– Enjoy yourself: If you are not enjoying what you are doing, what is the sense in doing it? You are just going to end up being resentful of the fact that you have to run your business, and you will not achieve the success that you could. Try not to take things to seriously. Have fun with marketing and advertising campaigns. Try new things. Just remember that your business should be your passion, and you should really be able to enjoy it.
Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit Activate Your Business
