Tag Archives: Corporate
Projecting a Positive Corporate Image From the Inside Out
If your company has been losing a number of your best employees and at such a fast rate then you should be looking for signs of a possible negative corporate image. Losing your employees and a declining number of customers are red flags all over signifying an image problem. If this continues and you aren’t doing anything positive to turn your reputation around, then you are in for a greater problem.
This isn’t just about your image about how to keep your employees and about how to improve the number of your customers. A negative corporate image will bleed your resources dry in the long run. Think about it, if your employee leaves, then you must train new ones to take their place. New employees mean, lesser productivity as they try to learn the ropes of the business. Lesser productivity will cause impatience in your customers because they want their goods and they want it now. When the customers aren’t satisfied, they take their business from you and look for another company that can offer then a much better service. Then ultimately, your bottom line suffers.
What you must do is identify what the root of the problem is. For example the fast turnover of your employees. Although this is not always the problem, but for the sake of discussion this is what you are facing now. What is causing them to leave? Have you had a dialogue with your employees and genuinely asked how they are feeling as they work with you? What company policy are they griping about? Answers to questions like these will make you see what is making them leave. Instead of burying the issue under the ground, face it head on and look for ways to address the root of the problem. Be careful that you are not just applying a band-aid first aid treatment but you should find ways to clean up the wound and heal it, so to speak. Damage control shouldn’t be the most important thing in this issue but creating policies to change those which are not working anymore.
It is imperative that not only the upper level management is aware of the changes that the company is doing to address the need for a positive corporate image. This would have to be team work and everybody must be on the same page. Having a dialogue with the rank in file and explaining the steps towards a common direction would always be recommendable.
The same policies will affect not only the lower ranking employees but also the top level managers as well. If the company uses the same yardstick to measure both levels, then it helps in projecting an image of fairness and reliability. After all, what one level does will greatly affect everybody else because they should be working for the same common goal.
If the company makes its employees know that businesses will be dealt with in a transparent manner, then you are telling everybody that trustworthy and reliable.Once the problem is addressed from the inside, then projecting a positive corporate image is but a natural consequence.
Trulydeeply.com.au – We are obsessive about creating brands that evoke powerful emotional connections with customers. Graphic Design Melbourne.
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Corporate Umbrella a Positive Outlook
Umbrellas have a long history as a mainstream of the promotional merchandise industry. Regularly fluctuating among the list of top ten products, they have – if you will forgive the expression weathered recessionary times and fought back to meet the demands of corporate call time and time again.
The recent tough climate has been no different – yes, there’s been a down turn, but the signs are that this particular product – which re invested itself on numerous occasions – will continue to prosper. That’s certainly the view of promotional companies.
Increasingly though the promotional products market – as in retail sector – competition got tougher and the whole business model had to change. Change is a word which Promotional companies are very familiar, particularly in respect of how the umbrella as a product has developed over the years. The modern umbrella is bright, vibrant and user friendly product, with the recycling aspect looming ever larger with our customers.
Materials have changed over the years. In the old days it would have been whalebone, wood, silk or cotton whereas now they are all synthetic materials – fibre glass, Kevlar, polypropylene and polyester, so almost all materials are now man made. Increasingly , the materials are recycled, and that is a growing trend. In the future we will be selling umbrellas which is 100 per cent recycled and 100 percent recyclable.
This is ground breaking move. At present, when the umbrella comes to the end of it’s life the tendency is for it to end up in the bin. The new umbrella, however can be unscrewed. People can put the plastic component in the plastic bin, metal in the appropriate bin and so on – every part will be recycled.
A broader range of umbrellas and frames has also had to be developed over the years. Technology makes it possible light weight and stronger materials to work with. Most frames with medium to upper quality are 100 per cent fibre glass as opposed to steel. Wood is still popular and distinguishing. It’s warm and familiar and nice, but it now also has to be sustainable.
Children’s umbrella’s which has have been an incredible hit. Whilst last autumn we suffered in terms of our traditional markets – financial, automotive and property – the opposite was true in the public sector. It seems the children’s umbrellas were popular with schools, universities, colleges and hospitals, particularly because they are exposed to the market.
Come rain or shine FT Promotions will continue to prosper long in to the future, because of low prices and quality umbrellas.
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