A positive and strong impression is what you need to achieve every time you launch your marketing and promotional campaign. A strong presence and impact is what you must have in order to get the attention of your target clients and become interested in the products or services that you are offering. In most instances, impressive presentation folders and brochures that are expertly prepared can bring in more business opportunities than you can ever imagine. When properly designed and executed, these promotional materials can lead to greater business opportunities in the form of stronger business relationship with current clients and productive business relationships with new clients. It also becomes a strong leverage by your company in the face of stronger challenges being put up by the competition.

These marketing campaign materials can greatly support the company to project a positive and impressive image. Since these company materials are the show window of your company and what you can offer to your clients, it is essential that these items are carefully designed and executed so that the bottom line of your business can be achieved.

Your company’s information portfolio is generally simple yet considered a critical company asset that you can use in order to pursue a stronger relationship with clients. These company assets are indispensable tools that the company needs in order to maintain the current client base and pursue new ones.

The company portfolio are effective tools in the marketing campaign since you can use it in order to project an image of a focused and organized, professional and competent business interest. This is akin to promoting professionalism and positive company image through properly dressed staff. In the same token, you can project a positive image and impress upon your target clients your strong points through carefully designed and well executed marketing and promotional assets.

Here are some of the tried and tested design ideas which your company can adopt in your marketing and promotional items.

Large Format Informational Portfolios

The overall concept in the design and development of the company’s promotional portfolios is to make the elements or variables come out bigger than life. The overall intention is to impress and such objective is achieved through sheer size. This means that you are going to use printing sizes which are larger than the rest. You can also use larger graphics and images in order to deliver a strong statement to your target clients.

Insert business card inside the company portfolio

You can provide special slots inside the company portfolio so that you can furnish your clients with your business cards along with the other promotional materials that are inside the portfolio. It is one good way to meet the call to action that you require from your campaign materials.

By providing your clients with your business cards, you are in effect marking your business territory and the business cards shall help clients match and associate your company with the attractive business portfolio that you provide to them. This is particularly important if you are dealing with corporate accounts which calls for a more dedicated and personalized business interaction and coordination.

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